metis was founded by C. Minje Martinez in 2010 and has provided award-winning consulting services to several global CPGs and market research firms.
before founding metis, Minje had 27 years of diverse consumer, shopper, and product research experience with Procter & Gamble (visit her personal website cminje.com). She has generated cutting-edge market knowledge in marketing, product development, and business development and has translated it to business action in the US and globally, for many well-known brands and with many top retailers.
Minje is a results-driven professional with several corporate awards for her innovative market research methods and cross-functional effectiveness. She has had direct impact to top and bottom-line growth across multiple categories and more than 20 brands, influencing innovation, organizational effectiveness, and strategy.
Minje has lived and worked in several countries and has the multicultural upbringing and frame of mind that allows her to be naturally in touch with any consumers and shoppers anywhere.
she holds a MS in chemical engineering and a BS in chemistry.
Zino is a management consultant and is the founder and principal of alexander consulting. He works with small companies on marketing strategy. He has written extensively on marketing strategy for small business publications in the US and overseas and publishes bluewave, a management e-zine. His succinct opinions on a variety of business and economic matters have appeared in the New York Times, BusinessWeek, and Fast Company.
he holds an MBA, and a MS and BS in engineering.
to provide our clients with actionable insightful market knowledge and make it a formidable, organization-wide competitive edge.
to delight our clients and exceed their expectations.
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